Mr. Franco’s practice focuses on developing successful litigation strategies and negotiating favorable settlements for his clients. With this in mind, Mr. Franco works closely with field experts and witnesses to counsel clients on potential exposure and appropriate remedies.

Before joining de la Peña & Holiday, Mr. Franco practiced personal injury and employment law, representing both employees and employers in wrongful termination cases, wage and hour disputes, and workers’ compensation claims.

Mr. Franco graduated from University of California, Berkeley, with bachelor degrees in rhetoric and ethnic studies, and a minor in Chicano studies.

Mr. Franco then obtained his law degree from University of California, Berkeley, School of Law (Boalt Hall), where he served as the Editor-in-Chief of the Berkeley Business Law Journal and as an executive board member for the Berkeley La Raza Law Journal. During law school, Mr. Franco assisted in handling cases in a wide array of practice areas. He helped counsel several technology startup companies to form their limited liability company (LLC) structure, establish their employee guidelines, and advise on personnel procedures. He also helped resolve landlord and tenant disputes, including evictions, housing discrimination, and rent control claims. Additionally, he helped represent U.S. veterans before the Court of Veterans’ Appeals to appeal their denied healthcare benefits.

Mr. Franco is a board of director for the San Francisco La Raza Lawyers Association (SFLRLA) and provides pro bono services to Justice & Diversity Center’s Eviction Defense Project.

Academic Credentials

University of California, Berkeley, School of Law (Boalt Hall), J.D., 2013

  • Berkeley Business Law Journal
  • Berkeley La Raza Law Journal
    (Executive Board member)

University of California, Berkeley, B.A. (Rhetoric, Ethnic Studies, and Chicano Studies minor), 2010

  • IDEAL Scholar
  • Gates Millennium Scholar


State Bar of California
U.S. District Court, Eastern District of California
U.S. District Court, Northern District of California


San Francisco La Raza Lawyers Association (Director-at-Large, 2015)
American Bar Association